You Can’t Outsource Alignment

When life throws heavy stuff at you?

Become fluid and move with it (brown belt karate lady here).

Then use it to fuel you.

A client signed with a very high end prestigeous New York marketing agency as she felt it was time to double down on her business.

She just ended our container and had now extra money that she wanted to invest. She collapsed her yearly into a monthly in my 1:1 90 day program.

My recommendation was to continue with sales and focus on client delivery and/or developing new offers while building her business towards 7 figures on possibly 2 new locations that we discussed.

She thought otherwise.

The marketing agency (she eventually hired) was highly recommended and two CEO's explained and pitched her that their work will be the right move for her at this stage. She was branching out her brick and mortar service... and building her online presence while also doing women's groups in NYC.

The re-branding was evaluated at high 5 figures. To start with.

They agreed on terms of re-branding, marketing, web site build up, all the logos and printed materials and even help with more sales... and she signed up. Paid the deposit and prepared her team for the whole thing.

After a month we talked again and she told me that she is super busy with making all the decisions and preparing all the marketing guidelines and so many meetings with the agency... that it was highly stressful with all the deadlines.

I told her that it is normal to feel that way.

After another month she was clearly unhappy... and wanted out.

The communication went into a negative spiral, the deadlines for the launch kept moving, the content she prepared was not good enough, the marketing/branding they prepared... she didn't love... nor felt connected to and it just went downwards after that.

Her sales went down because she spent so much time on providing all the materials and ideas and ALL THE MEETINGS.

I simply suggested for her to re-write the cancelation email several times, until she could SEE herself in it all. Felt empathy towards self and worked on her lack & trust wounds.

She felt immediate relief.

Ease.

Could think clearly.

Felt in power, not without.

Remember.

No one can ever take what is truly yours.

And we DID laugh at it all at the end of that whole event.

It always feels like freedom to be in your most authentic self.